Services. We help brands explore opportunities, products, and level up for success.

Sprint

Fast track your early-stage journey to success. We'll get you started with a strategic brand identity and go to market approach.

4-6 Weeks

Transform

Transform your brand for a new era. Rebuild your brand strategy and identity from the ground up. We'll then help you apply your new identity.

8-12 Weeks

Expand

Level up your brand. Need support with a brand campaign or a product? We'll help accelerate your next stage of growth.

Variable

Clients. We are trusted partners with companies and founders who aren’t afraid to challenge convention.

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Founded by Brendon O’Dwyer. An award winning design director – based in Auckland, New Zealand.

Founded by Brendon O’Dwyer. An award winning design director – based in Auckland, New Zealand.

Partnering with ambitious collaborators with a shared purpose, Brendon helps established businesses and startups to give meaningful answers to their most challenging questions. With more than a decade of experience his practice spans multiple disciplines; implementing a creative process that combines strategy, brand identity, art direction, and digital design.

We make unfamiliar brands — familiar.

UNFAMILIAR®

UNFAMILIAR®

UNFAMILIAR®

Got a project in mind?
Let's talk.

We're a strategic brand experience studio. We partner with founders and teams to elevate brands, drive conversion, and scale growth.

Auckland, New Zealand.
Monday–Friday, 9am–5pm NZT

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